Here I was responsible for designing pricing page options to be tested with users in interviews. After the user testing, the best options were tweaked and published in an A/B test. The winning design improved the conversion rate significantly.
My role: UI and visual design alongisde a UX researcher
One of the options published and tested for a winning result.
This page I designed in response to observing user behaviour. The increase in signups deemed the work highly successful.
These elements were designed so that pricing information could be added to any page.
Explorations and variations to support international differences.
Portfolio
