UI/UX Design

Xero pricing pages

Here I was responsible for designing pricing page options to be tested with users in interviews. After the user testing, the best options were tweaked and published in an A/B test. The winning design improved the conversion rate significantly.

My role: UI and visual design alongisde a UX researcher

A/B test variant

One of the options published and tested for a winning result.

Designing in response to user behaviour

This page I designed in response to observing user behaviour. The increase in signups deemed the work highly successful.

In-page modules

These elements were designed so that pricing information could be added to any page.


Explorations and variations to support international differences.