Event identity & design

Small business, big answers event identity

Here I had the opportunity to design an event identity as well as protect and nurture the broader event experience as a whole. This meant considering the attendees' context, problem areas and desired outcome for everything from a social post to the catering and follow-up communication. This was done for Xero with Microsoft as a key stakeholder.

My role: UX, UI and visual design

Print work

Below is a printed invitation and notebook created for the event.

Thinking, feeing, doing mindmap

To define and create a great wholistic experience, the dots were connnected from initial exposure to post-event follow-ups.