One objective reached within the UX design process was to ensure users could easily navigate through site pages even when mostly their journeys started from an article page, as is common for SEO-led websites.

I created a tag system to structure topics on the website, enabling users to easily discover new content and navigate through multiple pages.

With a clear goal in mind, my UX design efforts ensured that site conversion was reached.

One of the first stages in the process was to create clear and detailed wireframes that summarised the experience. These I presented to an executive leader within the business as a useful way to capture feedback.

One UX research method I deployed here was tree testing, in order to sense check the navigation structure and wording.

I created clear specs for a development team based offshore, presented these and answered any questions that arose.