Bookkeeping is boring, right? Not necessarily!
For this project, I led the experience design of a new feature that would be released within the ANNA Money mobile app. It gives users a fun way to tidy their books, with a simple yes/no interface and a reward mechanic in the format of a score.
Not just emotional but also financial benefits were expressed to the user, with tax savings brought to their attention. This tool has performed very well with ANNA's customer base of small business owners, with users completing many tasks.