Responsive web design

Accountant & bookkeeper stories

This project involved designing a section on that would house interviews with accountants and bookkeepers. The goal was to increase organic traffic to through Google searches on relevant keywords, but it was also important to design a unique and beautiful experience that felt human in tone.

My role: UX, UI and visual design, plus direction of junior designers.

UI for easy access to more articles

An openable menu was designed to prevent the need to go back and forth to the homepage to browse other stories.

Design & typography

Layouts were designed with clean typography, bringing content to the fore with a fresh feel.